Sunday, June 26, 2011

Travelers demand more from Mobile Technology, Airlines should Monetise



About five billion people reportedly carry some kind of a mobile device. There's even talk of 'Mobile Wallets' becoming a real convenience for travelers in the coming years.  This throws up some interesting possibilities for the airlines industry, considering the tremendous scope for airlines to monetise and leverage mobile technology to upsell and facilitate incremental sales. I am not an expert on mobile technology but I am keen to see how leveraging it will transform airline operations and bring with it several legal implications as well. 

An interesting prediction that has sparked off a debate, following an industry report that was published by Amadeus. This is coming from a travel technology partner & transaction processor of the global tourism industry. The global report is titled, ‘The always-connected traveller: How mobile will transform the future of air travel.’  The report says that emerging mobile innovations with advanced features and functionality will entirely transform a traveler's journey in a span of  three to five years.

What would be the kind of mobile technology offerings that would appeal to you if it was offered by the airlines? Would any deficiency prompt you to take legal recourse or settle it amicably? 

What are your thoughts on this?



13 comments:

SG said...

Interesting post. I am reminded of an incident from the past. In 1900, U.S. Congress wanted to abolish the Patent Office. Its reason was “whatever mankind needs, they all have been invented and there is no longer any need to keep the Patent Office functioning”. Inventions from 1900 are mind bogling. In 2100, the year we are now (2011) will look primitive.

Mridula said...

I really like the mobile phone switched off policy on planes! Hope it stays. But then I am not a frequent flyer.

Sanand said...

@SG: Thank you. Liked the part where you've talked about the US Congress and its reason to abolish the Patent Office.

@Mridula: I too am not a frequent hink that will stay but flyer. It looks like ancillary services will be offered by airlines to cater to specific needs of the highly mobile travelers they have these days.

Sanand said...

Typos!! I meant to say that I too am not a frequent flyer. Came out all wrong due to typos.

Stranger said...

I travel frequently so I would like to have the mobile off policy or at least no calls during flight. Those who need to connect to umpteen gadgets let them be...browse net, log on to facebook...or anything but no voice calls please...

cannot imagine sitting next to a person talking loudly for 3 1/2 hours...God, I will go crazy...

R. Ramesh said...

i agreee with mridula boss..

Sanand said...

@Stranger & RRamesh - Thanks friends!

Sanand said...

The mobile technology offerings that are now being contemplated do not relate to the mobile switch off policy. It looks at different options that airlines industry can give travelers on their cell phones and in some ways, upsell. The possibilities are huge but it depends on identifying and anticipating what the travelers need as part of their travel experience.

nituscorner said...

interesting!! technology at our finger tips!!!

subu said...

Air India should mull over this!

R. Ramesh said...

thanks boss

....Petty Witter said...

Certainly a thought provoking post. In many ways I think it is a pity that we are always so well connected, surely its nice to be able to switch off once in a while.

Sanand said...

Thanks to each of you for the interesting comments you've shared.