Sunday, June 26, 2011

Travelers demand more from Mobile Technology, Airlines should Monetise

About five billion people reportedly carry some kind of a mobile device. There's even talk of 'Mobile Wallets' becoming a real convenience for travelers in the coming years.  This throws up some interesting possibilities for the airlines industry, considering the tremendous scope for airlines to monetise and leverage mobile technology to upsell and facilitate incremental sales. I am not an expert on mobile technology but I am keen to see how leveraging it will transform airline operations and bring with it several legal implications as well. 

An interesting prediction that has sparked off a debate, following an industry report that was published by Amadeus. This is coming from a travel technology partner & transaction processor of the global tourism industry. The global report is titled, ‘The always-connected traveller: How mobile will transform the future of air travel.’  The report says that emerging mobile innovations with advanced features and functionality will entirely transform a traveler's journey in a span of  three to five years.

What would be the kind of mobile technology offerings that would appeal to you if it was offered by the airlines? Would any deficiency prompt you to take legal recourse or settle it amicably? 

What are your thoughts on this?